Established since 1993, Dagré is a full-service agency located in Strasbourg and Paris, which works with national and international clients. Its 10 members prove every day the talent of the agency in building on and offline strategies.
100% neurons, a daily philosophy
For every client, 100% of our neurons are in action, thanks to a permanent technological and creative watch, a structured process of reflection and creation, the priority pursuit of effectiveness and a widespread activity spectrum. Indeed, consulting, advertising, PR, publishing, multimedia, web, event and design constitute our daily work. For every client, no matter the problematic, our know-how, our strategic eye and our talent are always there. That is the reason why so many clients pursue the collaboration throughout the years.
Since more than 23 years, we have always worked in touristic communications. Besides, our in-depth knowledge of the territories has driven us to develop a real expertise in territorial marketing. Located at the heart of Europe, the agency has naturally worked around the mobility problematic too.
But our competences cover more than the sole institutional field. Indeed, we work for retailing and for important enterprises for which we have displayed worldwide campaigns. Our clients’ requests and the plurality of the sectors they represent feed every day our thinking and enable us to propose ideas more and more innovative.
0% carbon, a perennial ambition
Since 2006, we make the difference with our involvement in sustainable development. In a few years, we have planted more than 500 trees in French Guyana and in Cameroon. In addition to that, we have realised carbon balances in order to evaluate our greenhouse gaz emissions, to reduce them and to compensate them. For several years, we have decided to offer this opportunity to our clients too: the agency has developed the first tool in the world to calculate the greenhouse gaz emissions of a campaign and to drive every client towards neutral carbon campaigns. Instead of following the crowd, we have decided to take the lead.
We use no set approach and bring to life our creative idea for the brand, the organisation or the product through the most effective channels, thanks to our strategic planning. Because for us, the best strategy is the one which delivers the best results.
Above and below the line communication, advertising
Bill posting, press campaigns, direct marketing, street marketing, public relations, events, press relations – traditional media and techniques are still an essential lever for driving most strategies. They need to be used intelligently alongside the new Internet technologies.
Interactive strategies/New media
Dagré has valuable experience in new media and is adept at driving online strategies: websites, event websites, e-marketing campaigns, content creation, customer relationship, traffic creation, database development, smartphone applications, etc.
Semantics and creativity are the building blocks for constructing brand identity within its market and giving it standout added value.
Dagré has a pedigree track record in producing convincing, professional multimedia supports, ranging from institutional films to training DVDs.