Strasbourg Eurometropolis - CATS | CATS
- Year: 2013
- Client: Strasbourg Eurometropolis - CATS
- Services: advertising, art direction, ATL Campaign creation, benchmark, Branding, Campaign / Content creation, concept, Content creation, creatives, market research, media, media planning
- Media: billboarding, print
- Market: France
Campaign for promoting innovation-led mobility
Imagine if everyone was soon purring along in cats. This experimental driverless vehicle in Illkirch has a very high IQ. That is shown on the billboard... and in the brochure!