Alsace Regional Tourism Committee | Christmas 2011
- Year: 2011
- Client: Alsace Regional Tourism Committee
- Customer industry: public
- Services: advertising, art direction, benchmark, concept, creatives, media planning, Production, publishing, strategy
- Media: posters, web
- Market: Lyon and Pais
To invite the public to experience the excitement of “Noël en Alsace”, the agency has created for the Alsace Regional Tourism Committee a campaign which combines surprise, dreams, tradition and mystery around a contemporary “Christkindel” .
95% HOTEL OCCUPANCY
2011 was a record year for Christmas, with hotels just about full all through the period.