Strasbourg The Europtimist | Strasbourg Eurometropolis
- Year: 2015
- Client: Strasbourg The Europtimist
- Customer industry: public
- Services: advertising, art direction, ATL Campaign creation, benchmark, Campaign / Content creation, concept, Content creation, market research, media, media planning, Packaging, strategy, video
- Media: billboarding, press, print, tv
- Market: France
National business attractiveness campaign
Paris against the regions, a subject of controversy for such a long time! Dagré bring up to date this debate and made the new national Strasbourg the europtimist campaign on billboards, in press and TV ads.
5 MILLION SPC+ CONTACTS
A far-reaching media plan on BFM TV and BFM business TV channels with some 160 spots meant the campaign was seen by the main targets of the Eurometropolis.