BJL Group Limited

How can you stay integrated in today's un-integrated world of marketing? What can you do to navigate through all the noise, when even toasters can Tweet? We believe in the power of a Rally Cry. Because when you stand for something, you can take on anything.

Our job is to help brands grow, thrive and win. Empowering brand owners identify why they exist, unifying their marketing strategies, and helping to achieve their commercial goals.

It all starts by identifying the Brand Enemy - the one factor, that, if overcome, will have the greatest impact on a brand's success. Next comes the brand's Rally Cry - a rousing and simple articulation of how the brand can tackle its 'enemy'.

For the brands we work with, again and again, defining the Rally Cry inspires clear and purposeful ways to articulate a brand's story. It steers the way it speaks and behaves. And inspires a powerful and meaningful way of thinking about the brand experience.

The Rally Cry also provides a filter to focus effort on the things that will have the most impact for the brand and business. And better brands mean more profitable businesses.


Brand Strategy

Campaign Delivery

Commercial Planning


CRM and eCRM


Internal/stakeholder engagement

Moving Image

PR and influencer engagement

Print and Outdoor



Strategic Planning


Web design and build

BJL Group Limited

Manchester office:

Sunlight House
Quay Street
Manchester M3 3JZ
United Kingdom

London office:

Black & White Building
74 Rivington Street
London, EC2A 3AY