Dempster's | Nutrition Naturally
- Client: Dempster's
- Customer industry: Grocery
- Services: advertising, art direction, creatives, digital, market research, media planning, Production, social media, strategy, video, website
- Media: digital marketing, social media, viral, web
- Market: Canada (National)
In a response to the virtual demonizing of bread over the last decade, we created an online social hub where content is aggregated from Dempster’s social media channels, including Facebook, Twitter and Pinterest. Users can take a nutrition quiz, share their results with friends and explore healthy recipes integrated into the hub through Pinterest. Hilarious hidden-camera videos featuring Canadian funnyman Gerry Dee took centre stage in this campaign to remind consumers about the nutritional value of whole grain bread, allowing them to enjoy a food they once loved. Click here to view our case study video.