adidas | NMD adidas Drop
- Client: adidas
- Customer industry: Sports
- Project industry: Media
- Services: Ambient stunt / Event management, art direction, Branding, Campaign / Content creation, concept, Content creation, Creative idea development, creatives, design, digital, event, Interior design, media, photography, PR, Production, social media, Social PR, video
- Media: digital marketing, outdoor, posters, press, social media
- Market: United Arab Emirates
On August 18, adidas Originals released the latest instalment of the NMD collection.
The night before the global drop, LIGHTBLUE created an exclusive space for top media and street culture amplifiers to come together, check out the new colourways and be the first to own. The gallery space was open for three further days in response to massive demand allowing fans to immerse themselves in the NMD story and get their chance to buy.
The space was built around the key originals and NMD platforms for 2016; that true urban explorers use the past to empower the future.
An old silk screen printer showcased key products, an oversized art piece of old and new Dubai fused into one highlighted the evolution of the landscape and a projected film mashed up global content with local footage of a Dubai that once was.