PlayStation Middle East | PS4 Launch
- Client: PlayStation Middle East
- Customer industry: Gaming
- Services: benchmark, digital, evaluation & metrics, event, media planning, PR, Production, publishing, Staffing, strategy
- Media: print, social media, web
- Market: Dubai
LIGHTBLUE started the ball rolling at Games 13 announcing the launch of the new console, and also put together the official PS4 launch party at 2LIV nightclub in Dubai. It all culminated in the first and largest outdoor laser graffiti session ever seen in the Middle East! Gamers declared their statuses as game changers on Facebook, by logging on to Playstation Me and read their graffiti declarations LIVE as they were written by local graffiti artists on the front of the exclusive Cayan Tower in Dubai. One gamer in particular, Hamad, won the very first PS4 in the Middle East!