UMC Utrecht | Modernise with us
- Client: UMC Utrecht
- Customer industry: Healthcare
- Services: concept, creatives, strategy
- Media: billboarding, print
- Market: Utrecht (Netherlands)
You often literally cannot see the patient due to the amount of high-tech equipment. Innovation begins with the patient at the University Medical Center Utrecht. Or rather, in this campaign, on the patient (bodypaint). Neurological research, robot surgery and a ventricular assist device are represented in various manifestations. Now on billboards in Utrecht.