Aldo Cundari’s new book | The practical, expert guide to reaching the new consumer

Wednesday 29 April 2015

Aldo Cundari’s new book | The practical, expert guide to reaching the new consumer

Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them.

The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top.

Define the new customer-purchasing journey

  • Identify and influence the new consumer
  • Engage, nurture, and utilize brand advocates to spread your message
  • Position your organization to win in the new marketplace

As customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan,. Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.

Purchase option on Wiley

Also available on Amazon


Author Information

Aldo Cundari is Chairman and CEO of Cundari Group, a multidiscipline globally awarded marketing agency offering traditional and digital services to global brands. The firm specializes in integrated marketing, branding and design, and interactive and software development services powered by research insights. Last year, Cundari was ranked by WARC as the #1 automotive agency in the world.

More information about Cundari on Cundari’s website

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