DEFACTO X honours winners of the Future Store Challenge

Friday 24 June 2016

DEFACTO X honours winners of the Future Store Challenge

Erlangen, 24.06.2016  

DEFACTO X has honoured the Future Store Challenge’s winners while hosting the competition’s jury final and award ceremony at its premises in Erlangen. The aim of the competition is to find innovative ideas that could revolutionise the retail shopping experience for consumers in the future and develop them to the point where they are ready to be marketed. This year, a total of 759 students studying a wide range of subjects took part, constituting 345 teams from 148 universities. 37 start-ups also participated. The Future Store Challenge - designed by Agorize and DEFACTO X - was supported in Germany by fashion and lifestyle company Breuninger and textile retailer Adler Modemärkte AG. Two winners, whose entries impressed in the areas of creativity, originality, precision and relevance - while also offering convincing benefits for their stakeholders - were chosen by the jury. They were Double Two and ShoeSize.ME

The Double Two student winner won the judges’ approval with a concept for a 24/7 shopping experience and a method of redesigning stores innovatively.

ShoeSize.Me was the victor among the start-ups: Its entry was an already successful running big-data concept that makes buying shoes online even more pleasant and individualised for customers. Empirical values are used to show customers which shoes will fit them and the retailers can reduce the number of returns they receive.

EUR 6,000 worth of prizes are available, and the teams are also given the opportunity to get a foot in the retail industry door with their projects.

Claus Schuster, one of the hosts at the award ceremony and a managing partner at defacto x GmbH, clearly appreciates the value of the competition. He said: “Fresh, impressive ideas like these will take retail forward into a successful future. We are happy to be able to contribute to the success of the Future Store Challenge as a host for the competition. Initiatives like this one are very important to us.”

Follow this link to find out more about the competition.

Press contact

Marilena Lichtenauer, Head of Marketing & Corporate Communication at DEFACTO X
Tel.: +49 (9131) 9712-2117, ,


DEFACTO X provides an extensive range of products and services in the complex area of consumer centricity. An umbrella brand, DEFACTO X brings together the expertise of its three business units digital advertising (defacto smart reach and d3media), science & operations (defacto realations, defacto actionable insights, defacto connecting systems, defacto nextperience, defacto digital research and the cintellic Consulting Group) and communication strategy & campaigns (defacto BE/ONE) with company sites in Erlangen, Hamburg, Munich, Cologne and Bonn.

DEFACTO X is active in 65 markets across the globe and offers solutions for any requirement presented to companies by consistent customer orientation, taking the the digitalisation expectations of today in to account.

 Agorize is the first online platform for national and international innovation challenges that connects companies with communities (students, start-ups and developers) permanently so that they can develop and realise innovative ideas, concepts and products together. Agorize has three platforms – Studyka, UpWeStart and Hackateam – which it uses to run two to three open innovation challenges every month with participants from over 145 countries. It has a total of 50 employees at sites in Paris, Stuttgart and San Francisco.

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