Three Tribe Global Agencies win collaborative two-year contract for the destination of Los Cabos, Mexico

Wednesday 16 April 2014

The team

International network Tribe Global is pleased to announce that three of its member agencies have been awarded a two-year contract with the Los Cabos Tourism Board.  

The project will combine the efforts of Mexican agency, Gaudelli MCW; Minneapolis agency, Bolin Marketing; and New York agency, Carolyn Izzo Integrated Communications (CIIC). Their joint goal is to drive travel demand to the destination via a global branding campaign, as well as domestic and international public relations and advertising efforts from now through January 2016.
CIIC will be responsible for developing a public relations campaign in the United States; whereas Gaudelli MCW will handle the public relations and advertising campaign in Mexico as well as launch a global creative campaign for the destination. Bolin Marketing, will be working with Gaudelli to manage the media campaign in the United States.
“This collaboration is a testament that the Tribe Global network is a great source of new business opportunities for its members,” said Tribe Global Managing Director Ian Wright.  “Our membership continues to grow with like-minded agencies that help, support and work with one another in global campaigns in a very dynamic and creative effort.”
The three agencies met with tourism officials and agencies from Canada and Mexico in Los Cabos during the week of February 17 to “kick-off” the two-year project with a series of meetings.


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