Tribe Global paints optimistic picture for year ahead

Monday 23 February 2015

Tribe Global languages

Based on responses to the second annual ‘year ahead’ forecasts survey, Tribe Global reveals encouraging projections for the year ahead regarding global growth potential. Spanning North, Central and South America, Europe, Asia and Australasia, responses from Tribe Global CEO’s indicate that most executives are optimistic about their agency’s growth in the year ahead, expecting to grow an average of 10% over 2014 levels.

New business is noted as a top business priority, with 88% of Tribe Global members planning to increase investment in new business and a corresponding 83% expecting their agency’s growth to be driven by new client acquisition. More than half (56%) of agencies expect to see their headcount increase to meet this growth, with 61% of respondents citing “digital skills” as a key area, followed by “strategic thinking” (50%) and “planning and insight” (50%).

When it comes to the global economic climate, 94% of Tribe Global members believe their clients’ behaviour is affected by turbulence or uncertainty. 61% of Tribe Global members are anticipating modest growth in their domestic economies, yet 89% expect clients’ marketing budgets to remain the same as 2014. It’s no surprise then that 47% of CEOs expect “pressure on costs and margins” to be the biggest challenge for 2015, followed by 41% of CEOs saying “accomplishing more with less” will be the biggest factor.

Finally, when asked to choose three words in their native language that best described their view of 2015, the accompanying visualisation above illustrates both the optimistic and strategic perspective of Tribe Global members.

Tribe Global is a network of independent, member owned communications agencies. Today we have 28 member agencies in 38 cities across 24 countries.

There are 1400 Tribe people across the world speaking 28 different languages.

Tribe Global’s ambition is to be regarded as the No1 independent agency network. We want to be seen as a real alternative to other independent networks and a genuine challenger to the large multi-national networks.

Tribe global exists to deliver business advantage to its clients across the globe.

Our members share a common culture and a way of doing business, wherever they are in the world. At our heart is a culture of sharing and collaboration that makes our individual members stronger and provides our clients with deeper knowledge of their market, whether that be local or international.


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